About Me


It’s been my very great privilege in my working life to have inspired, managed and mentored individuals and sales teams, in many diverse businesses both large and small. In every situation people made the difference, I worked with them to help them to develop winning attitudes, redefine their personal limitations, and create belief mechanisms that inspired outstanding results.

My mission is this: to help people to strive for success in times of change.

So… I practise what I preach, and I lead by example. I am committed to embracing challenges and constantly pushing beyond my own comfort zones  – both in business and in my personal life.

In business, roles in regional and senior management in JCT600, Budget, Reg Vardy and Peugeot Motor Company have been the reward for this approach. More recently, I have chosen a new path, which I know will be equally rewarding, but in a very different way.

Away from work, I have tackled the extreme environments of the Sahara and Namibian Deserts to compete and succeed in some of the world’s toughest endurance ultra-marathon races, including the notorious Marathon des Sables. Succeeding in these extreme events requires exactly the same skills required to succeed in business: vision, focus, discipline, determination to succeed and the persistence required to deliver outstanding results.

I want to share my philosophy and show others how to benefit from it. Applying equally to your business or your private life, it is simply this:

Success is optional, change is mandatory… but it doesn’t need to be difficult”.

“I’ve worked with Andy through the IOD. He is simply a great chap and a delight to work with. He is very passionate and energetic … he can help you gain essential skills on how to effectively deal with people and put that “can do” into your mindset and business.”

Andrew Chapman- Director, Acquisita LLP